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Competitors

Add competitor names in Sources tab → Competitors. Each competitor has:
  • Name (required) — the display name Xura uses in prompts.
  • URL (optional) — helps disambiguate (“Sun Pharma” vs “Sun Pharmaceutical Industries”).
Xura will infer competitors if you leave the list empty, but you’ll get better, more focused results with explicit names.
Click Suggest competitors to have Xura propose 5-8 based on your company profile. Review and prune before saving.

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Preferred sources

Add source domains in Sources tab → Preferred sources. Each is a URL or domain hint like:
  • fiercepharma.com
  • endpts.com
  • techcrunch.com
  • theinformation.com
These are hints, not filters. The research agent still searches the whole web, but weighs your listed domains higher. If you list none, the agent falls back to whatever it finds.

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Why sources matter

Different industries have different signal quality by domain:
  • Pharma — FiercePharma, Endpoints, STAT News, BioSpace, C&EN.
  • Fintech — TechCrunch, The Information, PitchBook, Sifted.
  • Devtools — Hacker News, TLDR, The New Stack.
  • Enterprise SaaS — SaaStr, The Information, Bessemer.
Without hints, generic finance/tech coverage dominates and industry-specific stories get missed.

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Your priorities

Your onboarding priorities also influence Signals. The research agent uses them to bias what counts as “notable” — a hiring signal matters more if one of your priorities was “Track competitor hiring”. See Priorities.